Overall I am happy with the progress made by the LEAP blog, but one area that could be improved is search engine traffic. Here is a graph from Google Analytics regarding the traffic sources for the LEAP blog:
This covers a one month period (from October 17th to November 17th). As you can see, we get most of our traffic from referring sites, which is great. It means we have lots of allies in the world of drug policy who want to tell their friends, colleagues, family members and customers about our blog.
What concerns me is the tiny amount of traffic generated by search engines such as Google, Yahoo, etc. It is under 3%. It makes me wonder if I've set the blog up incorrectly and somehow we're now getting penalized in the search rankings. As you can see in the graph below, we are only getting around five to ten visits from search engines per day:
Are there any web gurus out there with ideas on how to change this?